Why’s Video So Important for Your Image?
Video is all about your brand, your reputation.
View ArticleCapturing How Great a Place is to Live
Capturing the flavor of Frisco was the goal for the AR&D Content Marketing team. Notice: How the mayor serves as a guide The video runs longer that the usual 90 seconds, but this long version works...
View ArticleHow to Shoot the Opening of a New Restaurant: Fish City Grill
Use a proven approach: Interview a key person and support it with “B” Roll As an Ambassador for the Irving-Las Colinas Chamber of Commerce, I sometimes capture on video the opening of new businesses....
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An Important Tip for Speakers
You can be your best video. Avoid overwhelming people with a barrage of PowerPoint graphics. And, when possible, try to avoid reading from a script. You won’t be perfect, but you can connect better....
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Abby Gans Communicates the Delight of a Taste of Paradise Wine
Capturing the delight any product brings is crucial in marketing. For AR&D’s Content Marketing client, Taste of Paradise Wine, the video storytelling wouldn’t be complete without that element. The...
View ArticleHow to Use Video to Market Your Medical Center
This example of content marketing for UT Southwestern Medical Center in Dallas, TX represents an excellent example of content marketing. Regent Ducas, president of AR&D’s content marketing division...
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Video Email Helps Kiss Cold Calling Goodbye
Video email can connect with prospects. Here’s an example AR&D Senior Vice President Bob Kaplitz sent following his Kiss Cold Calling Goodbye presentation at a business mixer for the Irving Chamber...
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How to Use Video Marketing to Recruit Great People
Allstate Insurance and Mark Mosley are on the leading edge of using technology to hire great people to serve clients. Bob Kaplitz met Mosley at an Irving Chamber of Commerce business mixer. And when...
View ArticleThree Tips to Improve Web Videos
The goal is to connect in the most powerful and personal way with viewers. It just doesn’t happen. It starts with some guidance even before the shoot. You can pick up a few tips from this video we sent...
View ArticleWhat Does a Texas Ranger Pitcher Know About Leadership?
Judge for yourself, but former Ranger pitcher Mike Munoz impressed AR&D Bob Kaplitz and senior producer-videographer Mike Fowler. Mike Munozwas kind enough to appear for a testimonial video for...
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